Made O'Meter
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Animal Deli is a pioneering brand in the pet nutrition sector, specializing in the integration of CBD (cannabidiol) into animal feed and treats. The brand was established with a focus on providing holistic well-being for pets, including dogs, cats, and horses, by leveraging the anti-inflammatory and calming properties of non-psychoactive hemp extracts.
The brand's operations are deeply rooted in Europe, with strategic administration handled through Sweden and Germany. Its manufacturing is vertically integrated, utilizing proprietary production lines located within the European Union, specifically in Zagreb, Croatia. This allows the company to maintain strict quality controls and ensure all products are free of THC while remaining rich in essential fatty acids like Omega 3, 6, and 9.
Ownership is primarily tied to Animal Deli International AB, a Swedish-led entity. The company aims to lead the emerging European CBD pet market through a combination of digital marketing expertise and specialized logistics. By controlling both the production and the digital distribution channels, they ensure that their functional pet foods meet high European safety standards.
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