Lakrids by Bülow - 3 RED Liquorice

Lakrids by Bülow is a luxury Danish confectionery brand founded by Johan Bülow in Svaneke, Bornholm, in 2007. The brand is renowned for revolutionizing liquorice as a premium gourmet experience. The '3 RED' variety specifically focuses on a sweet, American-style red liquorice enriched with fruit juice.

Since its inception, the company has maintained its manufacturing at a dedicated factory in Hvidovre, Denmark, ensuring that the production remains true to its Nordic roots. While the brand started as a small local boutique, it has grown into an international powerhouse in the gourmet food sector. In 2016, the majority of the company was acquired by the Swedish private equity firm Valedo Partners, which has helped steer its global expansion into markets like Germany, the UK, and the Middle East.