Mister Choc Dragierte Haselnüsse

Mister Choc is a prominent private label brand exclusively developed for and sold by the international discount retailer Lidl. The product shown consists of sugar-coated or 'dragee' hazelnuts covered in milk chocolate.

As a store brand, the manufacturing is typically outsourced to large-scale European confectionery producers, with many facilities located in Germany to serve the core European market. The brand was established in Germany as part of Lidl's strategy to offer high-quality alternatives to major confectionery brands. Ownership resides with the Schwarz Group, which manages Lidl and ensure the brand's distribution across its vast global network of supermarkets.