Humble Store

The Humble Store is an online digital storefront for video games that grew out of the Humble Bundle initiative. Originally launched as a way to sell independent 'indie' games while raising money for charity, the platform has expanded into a full-scale digital retailer. It is known for its unique 'pay what you want' model for specific bundles and its commitment to charitable giving, where a portion of every purchase is donated to various non-profit organizations.

The brand was founded in San Francisco, California, and maintains its operations there. Since its inception, Humble has evolved from a small startup into a major player in the PC gaming market, offering a subscription service known as Humble Choice alongside its traditional storefront. While it operates globally, its technical development and business management are primarily based in the United States.

In 2017, the company was acquired by Ziff Davis through its gaming subsidiary, IGN Entertainment. This ownership has allowed Humble to scale its infrastructure while maintaining its distinct brand identity and philanthropic mission. Today, it remains a key alternative to other digital storefronts like Steam and the Epic Games Store, continuing to balance commercial sales with significant social impact.