Fanatical (Digital Video Game Distribution)

Fanatical is a prominent global e-commerce platform specializing in the sale of officially licensed Steam keys, PC game bundles, and digital software. Originally launched under the name Focus Multimedia in the 1990s, the brand transitioned into the digital space as 'Bundle Stars' in 2012 before re-branding as Fanatical in 2017. The platform has built a reputation for providing curated collections of games and professional software through partnerships with thousands of publishers worldwide.

Headquartered in Rugeley, United Kingdom, the brand has grown from a regional media company into a significant international player in the digital retail market. In early 2021, the company's parent, Focus Multimedia, was acquired by Fandom, a major US-based fan platform. This acquisition integrated Fanatical into a larger media ecosystem, allowing it to leverage expansive user data and community engagement while maintaining its core operational base in the UK. Today, Fanatical continues to serve millions of customers across the globe, operating as a key subsidiary under the Fandom umbrella.