Bret's Pili Pili potato chips

Bret's is a celebrated French snack brand established in 1995 by Alain Glon. Known as 'Le Chipsier Français', the brand is deeply rooted in the Brittany region (Bretagne) of France. The brand was founded under the parent company Altho to provide a local outlet for Breton potato farmers, emphasizing a short supply chain and regional heritage.

Starting from its production facility in Saint-Gérand, Bret's revolutionized the French market by introducing flavored ridge-cut chips. The brand prides itself on using 100% French potatoes, local sunflower oil, and natural flavorings. Today, Bret's remains an independent family-owned business under the Altho Group, and it has successfully expanded its reach across Europe while maintaining its commitment to French agricultural standards and localized manufacturing.