Lakrids by Bülow B – Passion Fruit chocolate coated liquorice

Lakrids by Bülow is a premium Danish confectionery brand renowned for its artisanal approach to liquorice. Founded by Johan Bülow in 2007 on the island of Bornholm, the company revolutionized the perception of liquorice by combining it with high-quality chocolate and unique flavors like passion fruit.

The product is primarily manufactured in the brand's factory in Hvidovre, near Copenhagen, Denmark. The company maintains a strong focus on sustainable production practices and high-quality ingredients. Although it has grown into an international luxury brand with stores across Europe and the Middle East, ownership remains centered in Denmark with original founder involvement and private equity backing.