Hasselblad Camera

Hasselblad is a legendary name in the world of high-end photography, famously known for being the cameras that captured the first moon landing. Founded in 1941 in Gothenburg, Sweden, the brand originally focused on developing aerial cameras for the Swedish military before transitioning into the commercial medium-format market. Its modular designs and superior optics made it the gold standard for professional studio and landscape photographers throughout the 20th century.

In recent years, the brand's ownership has transitioned to the technology sector. In 2017, the Chinese drone and imaging giant DJI acquired a majority stake in Hasselblad. Today, while the company maintains its headquarters and primary manufacturing assembly in Gothenburg, it benefits from the vast R&D resources of its parent company, integrating its color science and imaging technology into both standalone cameras and drone systems.