Pågen Gifflar Cinnamon

Brand History and Origin

Pågen Gifflar is one of Sweden's most iconic and exported snacks. This popular cinnamon roll brand was originally created by Pågen, a family-owned bakery founded in 1878 by Anders Påhlsson and his wife Matilda in Malmö, Sweden. The Gifflar brand itself has become a staple of Scandinavian 'fika' culture since its introduction in the early 1970s.

Manufacturing and Sourcing

The product is primarily manufactured in Sweden, specifically at Pågen's bakeries in Malmö and Gothenburg. The brand emphasizes the use of Swedish grain from local mills near their bakeries to ensure freshness and regional quality.

Ownership Today

Pågen remains a privately held family company. It is currently owned by the Påhlsson family through Pågen AB. Unlike many major food brands, it has resisted acquisition by multinational conglomerates, maintaining its Swedish heritage and management center in Malmö. This independence allows the brand to maintain its traditional baking standards and focus on sustainable production across Northern Europe.