Litago flavored milk

Litago is a prominent Norwegian brand of flavored milk that has become a cultural staple since its introduction in 1994. The brand is particularly famous for its playful marketing and the distinct, colorful cow characters that adorn its packaging, which are frequently updated through fan design competitions.

Produced by the dairy cooperative TINE SA, Litago is manufactured exclusively in Norway using Norwegian cow's milk. The product line has expanded over decades from standard chocolate milk to include various seasonal flavors, yogurts, and lower-sugar alternatives.

Ownership remains entirely within Norway. TINE SA is a cooperative owned by thousands of Norwegian dairy farmers, ensuring that the brand’s value chain from farm to fridge is tightly controlled and supports the local agricultural economy. As the dominant player in the Norwegian dairy market, TINE continues to maintain Litago as its premier brand for the younger demographic.