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Rexona Advanced Protection Bright Bouquet deodorant

ownerUnilever (Reino Unido y Países Bajos)
originAustralia
manufacturedmultipleCountries

Rexona is one of the world's most iconic deodorant brands, originating in Australia in 1908. It was developed by pharmacist Alice Sheffer and her husband S.F. Sheffer. The brand became a massive success and was eventually acquired by Lever Brothers, which later merged with Margarine Unie to form the global giant Unilever.

Today, Rexona is marketed under several alternate names depending on the region, including Degree in North America, Sure in the United Kingdom and Ireland, Shield in South Africa, and Rexena in Japan. The brand is famous for its 'path' or 'tick' logo and its MotionSense technology, which releases bursts of fragrance throughout the day as the user moves.

As a flagship brand for Unilever, Rexona products are manufactured in dozens of facilities globally to serve regional markets. Significant production hubs are located in countries such as Australia, Brazil, Mexico, and various locations across Europe and Southeast Asia. The brand remains under the ultimate ownership of Unilever, a British multinational consumer goods company headquartered in London.

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