Made O'Meter
Discover where a brand or product originates
Dale of Norway is a legendary heritage brand that has become synonymous with Norwegian knitting traditions and winter sports culture. Founded in 1879, the brand established its roots in the village of Dale, where its textile mill has been in continuous operation for over 140 years. The company gained global recognition through its long-standing partnership with the Norwegian National Ski Team and the International Olympic Committee, often designing official sweaters for the Winter Olympics.
Unlike many textile brands that have outsourced production to lower-cost regions, Dale of Norway maintains a strong commitment to local craftsmanship. Most of its iconic wool sweaters continue to be designed and manufactured at its historic facility in Norway using high-quality wool, including Norwegian and Merino varieties. This dedication to quality ensures that each garment retains the durability and technical performance required for harsh alpine environments.
In 2018, the brand underwent a significant transition when it was acquired by the French luxury outerwear giant, Rossignol Group. This acquisition integrated Dale of Norway into a broader portfolio of premium winter sports equipment and apparel, providing the brand with enhanced global distribution and technical innovation while preserving its unique Norwegian identity and manufacturing heritage.
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