Trū Frü Nature's Raspberries in White & Dark Chocolate

Trū Frü is a specialty frozen snack brand that pioneered the process of hyper-chilling fresh-picked fruit before coating it in premium chocolate. Founded in 2017 in West Valley City, Utah, the brand quickly gained a cult following for its unique combination of real fruit and high-quality chocolate. In early 2023, the brand reached a significant milestone when it was acquired by Mars, Incorporated, a move that allowed it to expand its distribution and manufacturing capabilities significantly. While the brand started with local manufacturing in the United States, its growth under Mars has utilized a broader supply chain to meet international demand.