Lucovitaal Whitening Tandenstrips

Lucovitaal Whitening Tandenstrips are a dental care product designed to brighten teeth using peroxide-free technology. The brand Lucovitaal is a prominent Dutch household name, specializing in nutritional supplements, medical devices, and personal care products.

The brand was originally founded in the Netherlands by PK Benelux. Over the decades, it has established a significant presence in drugstores and supermarkets across the Benelux region. While the headquarters and primary development are based in the Netherlands, the manufacturing of specific product lines may involve specialized facilities in other countries.

In 2023, the brand underwent a significant ownership change when the French investment firm Jacques Bogart SA acquired its parent company, PK Benelux. This move integrated Lucovitaal into a larger international portfolio of beauty and health brands, facilitating its expansion into broader European markets while maintaining its Dutch identity and heritage.