Penny

Penny is a well-known European discount supermarket chain that serves as a private-label grocery brand. Originally founded in Germany, it has grown to become one of the leading discount retailers in Europe, offering a wide range of food and household products. The products under the Penny brand are sourced from a vast network of suppliers, meaning manufacturing occurs in multiple countries depending on the specific item and regional logistics.

Today, Penny is a core subsidiary of the REWE Group, one of Germany's most powerful retail and tourism cooperatives. This ownership ensures that Penny products are integrated into a large-scale supply chain that emphasizes competitive pricing and efficiency through private-label distribution. The brand remains headquartered in Germany and continues to expand across central and eastern European markets.