Kendo Druckerpapier Multi-Basic

Kendo is a private label brand primarily associated with the European retail group Expert. Originally developed to provide high-quality but affordable office and tech consumables, the brand covers a wide range of products including printer paper, cables, and cleaning supplies.

Manufacturing for Kendo products like this A4 printer paper typically takes place across various European paper mills depending on regional contracts, making it a product of multiple countries. The brand is managed centrally to ensure consistent specifications for business and home office users.

As a private label, the ultimate ownership lies with Expert SE, a major consumer electronics buying group. The brand serves as a value-oriented alternative to major international manufacturers, specifically tailored for the DACH region (Germany, Austria, Switzerland) and other European markets where Expert operates.