NotCo NotMayo Original

NotMayo is a plant-based alternative to traditional mayonnaise created by The Not Company (NotCo). The brand found its origins in Chile, where it was founded by Matias Muchnick, Pablo Zamora, and Karim Pichara. They utilized a proprietary artificial intelligence algorithm named 'Giuseppe' to analyze plant structures and replicate animal-based flavors and textures using only plant-derived ingredients. In this specific case, the product replaces eggs with chickpeas and other vegetable components to achieve a creamy consistency.

Today, NotCo is a global leader in the food-tech industry. While originating in Santiago, the brand has expanded significantly into the United States and Latin America. In Brazil, NotMayo is produced locally to serve the regional market. The company remains an independent private entity, although it has received substantial backing from major investors including Bezos Expeditions (Jeff Bezos's investment firm) and a joint venture known as The Plant-Based Co. with Kraft Heinz, which focuses on developing plant-based versions of classic Kraft products.