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This product is an own-brand fruit squash offered by Asda, one of the leading supermarket chains in the United Kingdom. Specifically, it is an extra-concentrated, no-added-sugar juice drink that combines apple, strawberry, cherry, and raspberry flavors.
The brand originates from the UK, tracing its roots back to the 1920s with the Associated Dairies & Farm Stores Ltd. Today, while Asda is a major British retailer, its ownership has transitioned from the American giant Walmart to a consortium led by the Issa brothers and TDR Capital. Most Asda private-label beverages like this squash are produced within the United Kingdom to serve their extensive domestic retail network.
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