BOA Fit System

The BOA Fit System is a high-performance closure and adjustment technology designed to replace traditional laces in footwear, sports equipment, and medical bracing. Originally invented in the Rocky Mountains of Colorado, the system utilizes a micro-adjustable dial, super-strong lightweight laces, and low-friction lace guides to provide a fast, effortless, and precision fit.

While the technology and engineering are born in the United States, manufacturing is distributed globally, primarily in Asian industrial hubs where athletic footwear production is concentrated. BOA Technology Inc. operates as a specialized hardware company, licensing its proprietary system to major brands like TaylorMade, Salomon, and Specialized, which integrate the dials directly into their product lines. The brand remains privately held by investors and its management team, focusing on industrial design and mechanical engineering for performance-driven consumer goods.