Newton power generator

Newton is a brand specializing in machinery and power equipment, most notably portable gasoline generators. The brand is a private label typically associated with major European hardware and DIY retail chains such as Leroy Merlin. While the brand is developed for European market distribution, the physical manufacturing of the units primarily takes place in China through various industrial equipment OEMs.

Ownership of the brand lies within the Adeo Group, a leading French international retailer in the DIY and gardening sector. Newton products are designed to offer budget-friendly power solutions for residential use, construction sites, and outdoor activities, ensuring compliance with European CE safety and emissions standards while leveraging global supply chains for cost-effective mass production.