Diadora Gara Carbon

Diadora is a historic Italian brand founded in 1948 by Marcello Danieli in Caerano di San Marco, located in the Montebelluna footwear district. Originally known for mountain boots, the brand evolved into a global powerhouse in the sports world, particularly gaining fame in the 1970s and 1980s through associations with legendary athletes in tennis, football, and running.

The Gara Carbon represents the brand's modern high-performance segment, featuring advanced carbon plate technology and lightweight foams. While Diadora produces a significant portion of its premium and heritage collections locally in Italy to maintain its 'Made in Italy' craftsmanship, its global supply chain for mass-market and technical performance gear also utilizes specialized manufacturing facilities in Asia.

Today, the brand is owned by LIR S.r.l., the holding company of the Moretti Polegato family, who are also the founders and owners of the Geox brand. This ownership has revitalized Diadora as a premium brand that blends Italian style with cutting-edge athletic engineering.