Explore Grapes

Explore Grapes is a premium produce brand specifically developed to introduce consumers to specialized grape varieties that offer unique flavor profiles, such as Cotton Candy, Sable, and Muscat Beauty. The brand focuses on the 'flavor revolution' in the table grape industry, moving beyond traditional green and red varieties to offer 'taste bud joy' through naturally bred, high-flavor fruit.

The grapes under the Explore brand are sourced from a global network of sun-soaked vineyards to ensure year-round availability. Depending on the season, the fruit is grown in countries including Spain, South Africa, Brazil, Chile, Peru, Egypt, and Italy. Each batch is picked at peak ripeness and transported quickly to maintain freshness and crunch.

The brand is a private label or exclusive partnership brand prominently featured in UK retail, specifically Morrisons. It is managed by specialized produce marketers and growers who prioritize sustainable farming methods and eco-friendly packaging, such as recyclable cardboard punnets, to reduce the environmental footprint while delivering high-quality agricultural products.