Licher Pilsner

Licher is a prominent German beer brand originating from Lich, Hesse. Founded in 1854 by the Jhring and Melchior families, the brewery has deep roots in its local region, often marketed with the slogan 'Aus dem Herzen der Natur' (From the heart of nature). The brand is well-known for its Pilsner, which is brewed using high-quality local ingredients and water from the Vogelsberg mountains.

In terms of ownership, Licher Privatbrauerei Jhring-Melchior GmbH was acquired by the Bitburger Braugruppe in 2004. As of 2026, it remains a key brand within Bitburger's portfolio, maintaining its traditional brewing location in Lich while benefiting from the distribution network of one of Germany's largest private brewery groups. The brand's identity continues to be strongly associated with the kingfisher logo and its Hessian heritage.