Cheezels cheese snack

Cheezels are a widely recognized finger-sized ring snack known for their intense cheesy flavor and crisp texture. Originally launched in Australia in the early 1970s, the brand quickly became a cultural icon in Oceania and Southeast Asia. The snack is primarily made from corn and rice, coated in a signature bold cheese powder that gives it its characteristic bright orange color.

Over the decades, the ownership of Cheezels has transitioned through several major corporate hands. Initially a product of APD (Associated Potato Distributors), it later became part of the Arnott’s portfolio. Today, the brand is owned by the snack food giant Intersnack Group through its various regional subsidiaries. In Australia, it is managed by Snack Brands Australia, while in Southeast Asian markets like Malaysia and Singapore, it is often associated with Mamee-Double Decker through joint ventures or regional distribution agreements.

Manufacturing typically occurs close to its primary markets to ensure freshness. The snacks are produced in large-scale facilities in Australia for the domestic and New Zealand markets, while a significant manufacturing hub in Malaysia services the Southeast Asian demand. Despite changes in global snacks industry consolidation, Cheezels remains a market leader in the puffed snack category.