Twisties snack

Twisties is an iconic Australian snack brand that revolutionized the salted snack market upon its introduction in the early 1950s. Originally created with a specialized machine developed by Isador Magid, the brand was pioneered as one of the first corn-based snacks in the country. It quickly became famous for its unique 'squiggly' shape and distinctive flavors, most notably Cheese and Chicken.

Today, the brand's manufacturing is decentralized to meet regional demand, with the flagship Australian operations handled by The Smith's Snackfood Company. Beyond Australia, Twisties are a staple in Southeast Asia and the Pacific, manufactured locally in countries like Malaysia to cater to regional taste preferences.

Ownership of the brand has transitioned through major corporate entities over the decades. Having been acquired from the original founders by the General Food Corporation and later APD and Arnotts, the brand eventually became part of the PepsiCo portfolio. Currently, PepsiCo serves as the ultimate owner, managing the brand through its various international snack divisions and local subsidiaries.