Décor Tellfresh Food Storer

Décor is a quintessential Australian brand that has been a staple in kitchens since its founding in Melbourne in 1958. Known for its functional design and durability, the Tellfresh range is one of its most recognizable lines, featuring a modular system designed for efficient pantry and fridge organization. The brand gained international acclaim in the 1980s with the invention of the BYO Wine Cooler, which is now part of the permanent collection at the Museum of Modern Art in New York.

Historically, Décor has maintained a strong commitment to local manufacturing, with the vast majority of its plastic products, including the Tellfresh storers, being manufactured in Australia. This local production strategy has helped the brand maintain high quality standards and a loyal customer base within the Australasian market.

In terms of ownership, the brand underwent a significant transition in 2017 when it was acquired by the South African consumer goods giant Libstar. However, in 2021, the brand returned to Australian ownership when it was acquired by the Marlin Group. This move was seen as a return to the brand's roots, with the company continuing to focus on providing innovative homeware solutions tailored for Australian households.