CHiQ Smart TV

CHiQ is a premium consumer electronics brand specializing in high-end household appliances and televisions. Born from the long-standing heritage of the Changhong Group, the brand was launched to target international markets with smart technology integrations, such as QLED displays, HDR10, and built-in Chromecast features.

The brand's origin is rooted in China, where its parent company, Changhong (officially Sichuan Changhong Electric Co., Ltd.), has been a leader in the electronics industry for decades. While the primary research and large-scale manufacturing take place in China, CHiQ has established production facilities and distribution chains in Europe and other regions to better serve local markets.

As of 2026, the brand continues to be owned by Sichuan Changhong Electric Co., Ltd. The company focuses on the evolution of smart home ecosystems, positioning CHiQ as a key player in the global 'lifestyle' electronics segment through partnerships with platforms like Google and Dolby.