Müller Markt retail products

Müller, technically known as Müller Holding GmbH & Co. KG, is a prominent German retail chain headquartered in Ulm. Founded by Erwin Müller in 1953 as a simple barber shop, the company evolved into a massive multi-department retailer specializing in drugstores, perfumery, stationery, toys, multimedia, and household goods.

The brand is unique in the European market for its 'store-within-a-store' concept, where a single location often houses distinct departments that would typically be separate specialty shops. While the company manufactures various private-label brands (such as Aveo or CV) in various countries across the EU, the retail brand itself remains a cornerstone of the German and Central European commercial landscape.

Müller remains a family-owned enterprise, with founder Erwin Müller maintaining a significant role in its direction. The company has expanded aggressively beyond Germany, establishing a strong presence in Austria, Switzerland, Hungary, Croatia, Slovenia, and Spain. It continues to be one of the most successful independent retailers in the region.