BILLA GENUSSWELT Tagliatelle All'Uovo

BILLA Genusswelt Tagliatelle All'Uovo is a premium dry egg pasta variety. The product belongs to the private-label gourmet line of the Austrian supermarket chain Billa. While the brand is Austrian by origin and retail presence, the product itself is authentically manufactured in Italy to ensure traditional quality standards, indicated by the 'Hergestellt in Italien' seal on the packaging.

The Billa brand was founded in Austria in 1953 by Karl Wlaschek and was originally operated under the company name Billa (an abbreviation for 'Billiger Laden'). Since the mid-1990s, the brand has been part of the REWE Group, a major German diversified retail and tourism cooperative. Today, Billa operates as a key subsidiary within REWE International AG, which manages the group's activities in Central and Eastern Europe.