Macs Liquid Detergent

Macs is a well-established brand in the Israeli household cleaning market, primarily known for its liquid laundry detergents and fabric softeners. The brand was developed to provide high-efficacy cleaning solutions tailored to local water conditions and consumer preferences, often featuring specialized scents like 'Jerusalem Gold' or 'Baby' formulas.

The brand is manufactured and owned by the Sano Group (Sano Bruno's Enterprises Ltd.), which is the largest manufacturer of household cleaning products in Israel. Since its inception, the brand has remained under the ownership of Sano, maintaining its production facilities within Israel. Sano is a publicly traded company on the Tel Aviv Stock Exchange and operates as a dominant force in the regional consumer goods sector, competing with international conglomerates through its diverse portfolio of home care and hygiene products.