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SuperValu products are part of the flagship private label range offered by Musgrave Group, one of Ireland's leading food retail, wholesale, and service companies. This specific product, identified by its 375g packaging and Belfast/Cork distribution addresses, is part of the retailer's coffee line, which is specially produced for their network of stores across the Republic of Ireland and Northern Ireland.
The product is manufactured for and distributed by Musgrave Retail Partners Ireland and Musgrave Northern Ireland. Based on the sourcing standards for SuperValu's private label coffee blends, the raw beans are typically sourced internationally from coffee-growing regions but are roasted and packaged in Ireland or nearby facilities to maintain freshness for the local market.
Ownership of the SuperValu brand remains with the Musgrave Group, a family-owned business headquartered in Cork, Ireland. Founded in 1876, the group has evolved into a major player in the European grocery sector, managing several independent retail brands. The brand continues to focus on local sourcing and community-based retailing within the British Isles.
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