Chanteclair I Concentrati Profuma Biancheria Sali Marini e Fior di Loto

Chanteclair is an iconic Italian brand, best known for its 'Sgrassatore Universale' (Universal Degreaser) and its historic logo featuring a rooster. The 'Profuma Biancheria' line, specifically the Marine Salts and Lotus Flower variant, is a concentrated laundry additive designed to provide a long-lasting fragrance to clothes, even when used in the tumble dryer.

The brand has deep roots in Marseille soap-making traditions but has evolved into a modern chemical household giant while maintaining its Italian heritage. Today, it is part of the Gruppo Desa portfolio, a leading Italian family-owned group specialized in home and personal care products. Manufacturing remains primarily focused in Italy, ensuring high quality standards and adherence to European safety regulations.