Selex Yogurt Intero Frutti di Bosco

Selex Frutti di Bosco is a whole milk yogurt featuring forest fruits. The brand Selex is a prominent private label owned by Selex Gruppo Commerciale, one of the largest retail consortia in Italy. The brand represents a wide range of consumer goods distributed through member supermarket chains across the Italian territory.

The product is manufactured in Italy, as indicated by the 'Latte Italiano' (Italian Milk) stamp on the packaging, which guarantees that the raw materials are sourced locally. The brand was originally created to provide a high-quality, cost-effective alternative to international brands for Italian consumers. Today, Selex continues to be a dominant force in the Italian retail market, managed by its headquarters in Trezzano sul Naviglio, Milan.