MaxiNutrition MaxShake Protein Milkshake

MaxiNutrition is a leading sports nutrition brand that specialized in protein supplements and performance products. Originally established in the United Kingdom, it played a pioneering role in the European sports nutrition market.

The brand has undergone several ownership changes. Once a flagship brand of the pharmaceutical giant GSK (GlaxoSmithKline), it was eventually acquired by the German-based HNC (Healthy Now Concept) group, a subsidiary of the Krüger Group. This transition moved the brand's ultimate ownership to Germany. Manufacturing typically takes place across various European facilities specialized in dairy processing and nutritional bottling to serve international markets.