Made O'Meter
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Cien is a well-known private label brand belonging to the German supermarket giant Lidl. This Aloe Vera Body Lotion is designed for dry skin, offering 24-hour moisture and a soothing effect. As a house brand, Cien focuses on providing high-quality personal care and cosmetic products at competitive price points, making them accessible to a broad consumer base across Europe and beyond.
While the brand has its roots in Germany alongside its parent company, the manufacturing of Cien products is decentralized. Lidl partners with various third-party contract manufacturers across Europe—most notably in Germany, Poland, and Italy—to produce their skincare and hygiene lines. This allows for efficient distribution through Lidl’s extensive retail network. Ownership remains firmly with the Schwarz Gruppe, a global retail powerhouse that continues to expand the Cien brand into new markets through its Lidl and Kaufland storefronts.
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