ASDA Exceptional Hand Cooked Sea Salted Crisps

ASDA Exceptional Sea Salted Crisps are a premium range of hand-cooked potato chips specifically developed for the UK market. The 'Exceptional' brand is ASDA's high-tier private label range, designed to offer gourmet quality at supermarket prices. These crisps are typically prepared using British-grown potatoes, such as the Russet or Lady Claire varieties, which are sliced thicker and kettle-fried to achieve a signature crunch.

The brand is inextricably linked to ASDA, one of Britain's largest supermarket chains. While ASDA was previously owned by the American retail giant Walmart, it returned to majority British ownership in 2021. The ownership structure currently involves a consortium led by the Issa brothers and TDR Capital under the Bellis Acquisition Company. The manufacturing process is carried out within the United Kingdom by specialized third-party snack producers who adhere to ASDA's specific premium recipes and quality standards.