MONDAY Haircare Moisture Conditioner

MONDAY Haircare is a modern hair care brand recognized for its distinctive soft-pink, minimalist aesthetic. Since its launch, the brand has focused on providing premium, salon-quality formulas at an accessible price point. Its products are widely known for being dermatologically tested, pH-balanced, and free from SLS and parabens, appealing to eco-conscious and health-conscious consumers alike.

While the brand was founded in New Zealand, MONDAY Haircare utilizes a global supply chain to maintain its affordability and reach. The primary manufacturing for its bottled products takes place in China, where the brand's signature square bottles are produced and filled before being distributed to major retailers across North America, Europe, Australia, and Asia.

The brand is a key asset within Zuru Edge, a subsidiary of the global powerhouse Zuru. Originally a toy manufacturer, Zuru has successfully expanded into the consumer goods sector with a focus on 'disruptor' brands that challenge established market players through efficient manufacturing and digital-first branding.