Björn Borg apparel

Founded in 1984, Björn Borg is a Swedish fashion brand that rose to international prominence through its distinctive underwear collection. The brand was named after the legendary Swedish tennis player Björn Borg, initially launching as a sports apparel line before revolutionizing the men's underwear market with its iconic 'Long Shorts' 3201 model.

Over the decades, the brand has expanded its portfolio to include a wide range of sportswear, footwear, bags, and eyewear. While the creative direction and design remain rooted in Stockholm, Sweden, manufacturing is carried out through a network of specialized suppliers across multiple countries, primarily in Asia and Europe, ensuring high-quality performance materials and sustainable production practices.