Aurum Lager Especial beer

Aurum is a private label brand primarily known for its presence in the Spanish supermarket chain Eroski. The product shown is the 'Especial' variant, which is a pale lager with a slightly higher alcohol content (5.6% vol) compared to standard light beers.

While the brand is exclusively licensed or owned by the Eroski Group for its retail network, the actual manufacturing is typically outsourced to large-scale Spanish breweries. Historically, Font Salem (part of the Damm Group) has been a primary producer for Eroski's private label beers, ensuring the product is made within Spain to serve the local market efficiently. The brand represents a value-oriented choice for Spanish consumers, offering a traditional European lager profile under a supermarket-owned trademark.