Bergfreunde outdoor gear and apparel

Bergfreunde is a prominent European online retailer specializing in high-quality outdoor gear, climbing equipment, and mountain sports apparel. Founded in 2006 near Tübingen, Germany, the company quickly established itself as a leading destination for enthusiasts of bouldering, hiking, and alpine sports. While the brand itself is German, the products it retails and its private-label items are manufactured in various locations globally, depending on the specific supplier or product line.

In 2013, the company was acquired by the American outdoor retail giant Backcountry.com. However, in a major shift in late 2023 and early 2024, the French sporting goods powerhouse Decathlon reached an agreement to acquire Bergfreunde. This acquisition allows Bergfreunde to maintain its independent brand identity and specialized market position while benefiting from Decathlon's massive global supply chain and logistics infrastructure. The brand continues to operate primarily out of its headquarters in Kirchentellinsfurt, Germany.