Centrum Fruity Chewables multivitamin

Centrum is a globally recognized multivitamin brand that originated in the United States. It was first developed by Dr. Ellenbogen at Lederle Laboratories in the 1950s and officially launched in 1978. Over the decades, the brand has expanded its portfolio to include various formats like the Fruity Chewables shown, which are designed for adults and children who prefer chewable tablets over traditional pills.

While the brand has American roots, its manufacturing is now global to serve different regional markets. Depending on the specific market context like the UK or Europe, production often occurs in Italy or other specialized pharmaceutical facilities across the continent. Ownership of the brand has transitioned through major pharmaceutical giants, including Wyeth and Pfizer. Today, Centrum is a flagship brand of Haleon, a consumer healthcare company formed from the merger of GSK (GlaxoSmithKline) and Pfizer's consumer healthcare businesses and subsequently spun off as an independent entity headquartered in the United Kingdom.