Finish Dishwasher Freshener

Finish is a leading brand in the dishwasher detergent market, originally launched in the United Kingdom in 1953. The brand was developed by Economics Laboratory, which later became EcoLab, specifically to tackle the challenges of automatic dishwashing as machines became popular in American and European homes.

Today, the brand is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods company. While the brand has British origins, its manufacturing footprint is global, with production facilities in countries like Poland and Italy to serve the European market. The product shown, a dishwasher freshener, is designed to neutralize odors between wash cycles, utilizing a dual-chamber liquid system to provide a continuous scent of lemon and lime.