Michelino ceramic plate

Michelino is a well-established brand in the German household goods market, specializing in kitchenware and tableware since its founding in 1951. Originally a traditional German family-run business, the brand has evolved over decades to become a staple in European retail, known for its combination of functional design and durability.

The brand is currently owned by the Haba Group (specifically associated with Haba-Körting GmbH), a major German distributor based in Waldershof. While the brand maintains its German design heritage and headquarters, physical production is primarily outsourced to cost-effective manufacturing hubs in Asia (particularly China) and occasionally Eastern Europe to remain competitive in the mass-market segment. This ensures that the products are widely available at accessible price points in department stores and online marketplaces.