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LOOP is a contemporary brand of tobacco-free nicotine pouches, often referred to as 'all-white' snus. Launched in 2020, the brand gained popularity for its innovative flavors and environmentally conscious packaging, specifically the 'PlantCan' which is made from plant-based materials and recycled plastic.
The product is developed and manufactured in Sweden, a country with a long-standing tradition in oral nicotine products. The brand focuses on a high-quality user experience with its InstantRush technology, providing a quick nicotine release. LOOP is owned by Another Snus Factory, an independent Swedish company situated in Stockholm, which specializes in modern tobacco-free alternatives.
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