HASK Hydrate + Coconut Oil Shampoo

HASK is a globally recognized professional hair care brand that emerged in the United States, originally gaining fame for its hair oil treatments before expanding into a full suite of shampoos, conditioners, and styling products. The brand is known for its 'clean beauty' approach, formulating products without sulfates, parabens, and phthalates, and focusing on high-quality ingredients sourced from around the world.

While the brand maintains deep roots in the American market, its manufacturing footprint includes facilities in the United States to ensure quality control for its global distribution network. The brand has evolved from a boutique operation into a mainstream powerhouse found in major retailers across dozens of countries.

The brand is currently owned by Inspired Beauty Strategies, a New York-based beauty company. Through this ownership, HASK has solidified its position as a leader in the 'masstige' beauty segment—offering salon-quality results at accessible price points. The company continues to operate out of New York, managing both domestic production and international expansion.