G-STAR Game Exhibition

G-STAR (Game Show & Trade, All-Round) is one of the largest annual video game trade shows in the world, held every November at BEXCO in Busan, South Korea. Originally launched in 2005, the event serves as a massive platform for the global gaming industry to showcase upcoming titles, hardware, and technologies. It is divided into two primary sections: the BTC (Business to Consumer) area for the general public and the BTB (Business to Business) area for industry networking.

The event is organized by the Korea Game Industry Association (K-GAMES) and managed by the G-STAR Organizing Committee and the Busan IT Industry Promotion Agency. While it was initially held in the Seoul metropolitan area (Ilsan), it moved to Busan in 2009 and has since become synonymous with the city. The show attracts hundreds of thousands of visitors and major international exhibitors like Nexon, Netmarble, Krafton, and various global tech giants.