Jordan Fresh Breath Toothpaste

Jordan is a historic Scandinavian dental care brand, founded in Norway in 1837 by Wilhelm Jordan. Initially known for brush making, it became a market leader in toothbrushes and oral care across Europe. The brand emphasizes Scandinavian design and functionality, often utilizing local production facilities.

Today, the brand is owned by the Norwegian conglomerate Orkla ASA, which acquired it in 2012. While the brand remains headquartered in Oslo, Norway, manufacturing for the Swedish and broader Scandinavian market is heavily concentrated in Sweden, particularly through Orkla's production sites. Jordan products are deeply integrated into the Nordic hygiene market, maintaining a strong reputation for high-quality fluoride and xylitol-based oral health solutions.