Mister CHOC Caramel & Biscuit chocolate bar

Mister CHOC is a popular value-focused private label brand owned by the German retail giant Lidl. The brand was created to provide affordable alternatives to well-known confectionery brands like Mars and Twix. While the brand is of German origin, production is decentralized across several European countries to supply Lidl's extensive network of stores, often utilizing manufacturing facilities that specialize in high-volume chocolate production for private labels.

The ultimate ownership lies with the Schwarz Group, one of the largest retail groups globally. This structure allows the brand to maintain competitive pricing while ensuring broad distribution. As a private label, the exact factory locations can vary, but most are concentrated in Germany, Poland, and the Netherlands. The product's packaging often features localized languages depending on the specific European market in which it is sold.