Weekday apparel and accessories

Weekday is a Swedish fashion brand that draws its style from youth culture and street style. Founded in 2002, the brand began as a small multi-brand store called Weekend, which was only open on Saturdays and Sundays. Due to its popularity, the founders expanded the opening hours and rebranded as Weekday.

Today, Weekday is part of the H&M Group. While the brand originated in Sweden, its products are manufactured in various countries around the world, primarily in Asia and Europe, following the production network of its parent corporation. The brand is known for its focus on denim and basics, targeting a modern, eco-conscious demographic.