Volcom Apparel & Accessories

Volcom is a prominent lifestyle brand that was founded in 1991 in Newport Beach, California, by Richard Woolcott and Tucker Hall. Originally built on the foundation of the 'board sports' culture—incorporating surfing, skateboarding, and snowboarding—the brand became famous for its 'Stone' logo and its slogan 'True to This.' It established itself as a counter-culture brand that combined fashion with performance gear.

Over the decades, Volcom's manufacturing has shifted to a global model to meet international demand. Its products are primarily manufactured in various countries across Asia (including China and Vietnam) and South America, depending on the specific product line. The brand's corporate journey saw it acquired by the French luxury group Kering in 2011, before being sold to Authentic Brands Group (ABG) in 2019.

Today, Volcom is part of the massive portfolio of Authentic Brands Group. Ownership of the brand's intellectual property rests with ABG-Volcom LLC, while the operations are managed through a licensing structure. ABG is headquartered in New York and is one of the world’s largest brand management companies, ensuring that Volcom remains a staple in the actions sports and youth lifestyle markets.